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McQueen Is Coming Home: The London Fashion Week September Schedule Has Landed

McQueen returns to London Fashion Week

The British Fashion Council dropped the provisional schedule for London Fashion Week on Monday, and the September season suddenly has a main event. Alexander McQueen is returning to the London runway, with Seán McGirr showing his first London collection for the house, menswear and womenswear together, closing Sunday 20 September at 8pm. For a brand that carries the city’s name in its bones and has spent years showing elsewhere, that slot is a homecoming, and the fashion crowd is treating it as one.

It is not even the only debut that Sunday. Christopher Kane presents his first collection as creative director of Mulberry at 3pm, his own return to the runway and a new chapter for the most British of handbag houses in the same afternoon. Two beloved names, two fresh starts, five hours apart.

The week itself runs Thursday 17 to Monday 21 September, and the calendar around those headliners is stacked. BurberryErdemSimone RochaRoksandaRichard QuinnEmilia Wickstead and Barbour all return, Harris Reed shows his first collection since leaving Nina Ricci, and Ashley Williams is back on the runway after a lookbook-only season. Thursday opens with H&M‘s much discussed return alongside Nick Knight and SHOWstudio, and Marks & Spencer makes its first ever LFW runway appearance in its 100th year of fashion, which tells you something about where the high street’s confidence is sitting. The emerging layer is busy too: Fashion East returns with fresh BFC investment, and NEWGEN brings debuts from Francesca LakeGui Rosa and Petra Fagerström.

For most readers the day that matters is the Sunday, so here is its running order as announced:

TimeShow
10:00Simone Rocha
10:30Yaku
11:00Edeline Lee
11:30Liberowe
12:00Erdem
12:30Gui Rosa
13:00Emilia Wickstead
14:00Labrum
14:305000
15:00Mulberry by Christopher Kane
15:30A.V. Vattev
16:00Charlie Constantinou
17:00Roksanda
18:00Onalaja
20:00McQueen

One caution worth keeping. The schedule is provisional, and slots shuffle every season between announcement and show week, so treat the times as the current plan rather than gospel. The full day-by-day calendar sits on the BFC’s official schedule page and will keep updating there. What will not change is the shape of the story: London’s biggest name is back on London’s runway, and September just became the most interesting week of the fashion year.

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About Kelly Trindade (Fashion Content Creator)

Kelly Trindade is a Fashion Content Creator and digital storyteller passionate about style, lifestyle, and authentic brand collaborations. She creates engaging fashion and lifestyle content that inspires confidence and creativity in everyday living. Through her work, Kelly Trindade connects with audiences by sharing relatable experiences, style inspiration, and trusted recommendations. Her passion for fashion and digital content continues to empower and inspire a global community.

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