Building a Digital Strategy for Your Small Business: 5 Companies to Consider in 2025 and Beyond

Run a small business? Then you already know that becoming (and staying) visible online is a tough game! Brand recognition is hard enough in the real world, but the internet presents so many more opportunities to both be found and be buried! So, you’re in need of a digital strategy that’ll really boost you up there. But unless you’re already an expert in digital marketing, that’s going to be hard to come up with.  It’s clear you’re in need of some help, but who should you turn to? Let’s make that a much more simple decision. We’ve put together a handy list of the top 5 digital marketing and outreach companies worth your time in 2025 and beyond. Check it out down below.

fatjoe – Best for outsourced link building

Link building is one of the most powerful tools in your digital strategy toolkit. If you want authority in your niche, link building is the white-hat SEO practice that’ll showcase your expertise. And in 2025, link building is still a supremely effective tool in the search engine landscape. All you need now is a specialist to navigate this landscape for you – and that’s what the team at fatjoe are.

In business since 2012, their SEO platform has been ready-made for digital outreach. You can get your link building done quickly and easily, as fatjoe offer top-quality links in every niche you could think of.

Atomic – Great for website support

Atomic is a digital marketing agency that has fingers in every kind of digital pie. You’ll get SEO and PPC expertise from them, but what we really like about their service is the in-built website design and ongoing support they offer.  A lot of small businesses are in need of website design and development services, and that’s on top of their marketing challenges as well. 

At Atomic, it seems like you can get all of this packaged into one. We like to see that small businesses can have access to a one-stop shop for online visibility!

Genie Crawl – For those needing a PPC specialist

SEO and PPC go hand in hand in the best digital strategies. That’s why we recommend Genie Crawl as our third pick. You’ll get Facebook, Google, and even Microsoft ad support from the team.  Their expertise in running Google Ads campaigns stands out in particular, where they can even pick up poorly performing campaigns and refine them. Genie Crawl is a pretty affordable solution as well, with no rolling contracts that lock you into their services.

Promodo – Experts in ecommerce needs

Are you an ecommerce business? Then we recommend Promodo. They’re specialists in forming a digital strategy for online stores, and seemingly no matter the niche. 

After all, they’re active in a variety of industries, including beauty, fashion, electronics, and even healthcare. With expertise in so many areas, their services could be incredibly useful to a small business like yours. They offer SEO, PPC, and email marketing (all great mainstays of ecommerce), but they also offer mobile marketing management as well. 

Seahawk – Quality SEO for WordPress users

Nearly 600 million businesses use WordPress. If you’re a small business owner, it’s an incredibly accessible and customisable platform for designing a website you can be proud of. 

Seahawk Media takes that into account. They’re specialists in everything to do with WordPress, but they also offer some great marketing packages to WordPress site owners too.  They’ll optimise your site for the search engine, and help you dig into the technical side of SEO you might not quite understand. That could relieve a lot of pressure when you’re putting your digital strategy together.

What to consider when choosing a digital partner

Now you know our top 5 choices, it’s time to think about who’s really right for you.  You need a digital partner you can rely on, who’s worth your time and money, and who can deliver the results you’re after. To get all of that, you need to be careful about what you focus on here.  As such, here are the kind of factors you’ll want to take into account.

Your specific campaign goal

When you think about your digital strategy, where do you want it to take you? Break this down into the smallest pieces possible. 

What campaigns do you want to put together, and what goals will they lead toward? 

Want to be seen as an expert, and potentially be highlighted in AI overviews? Link building is the best choice for you. 

Want to target customers ready to make a purchase, and cut in with the best product at the right moment? A PPC specialist will be more your speed.

Your budget

Quality digital outreach services are always going to cost you. If you go cheap, you get cheap, and that doesn’t bring in many great leads. 

However, you have to be careful about the budget you’re working with. If possible, think about it over a long-term period of 6+ months. 

This will help you estimate what services you can afford now vs later, no matter what the outcomes of your digital outreach lead to.

What other businesses have to say

You’re looking for a reliable B2B partner here, so you need to find out what other businesses thought of them as a partner as well. 

Check out each company’s online portfolio or case studies, then check out their reviews on third party platforms.

Get your digital strategy off the ground

When you’re a small business, it’s a hard thing to achieve on your own! So bridge the gap here. Partner up with outreach experts that’ll help you take your online presence so much further.  Just make sure you think about your needs, your budget, and do some of your own research beforehand. Find out if their specialism is really what you’re after, or if another provider could do a more precise job for you. And most of all, make sure you’re happy with the way the experts work! It’s your business, you’re in charge!